Our fresh water is precious. We need it for everything we do – drinking and cooking, growing our food and preserving our way of life. The mission of Go Blue is to inspire Canadians to cut their water use in half and help us spread the word about water conservation.
Unilever. Bringing Go Blue to Life.
Water is at the heart of Unilever’s business. Almost all of our products use this precious resource in not only the growth of the very ingredients they are made from, but also their manufacture and usage. Since 1995, we’ve reduced our water use by over 50% worldwide. Now, our goal is to encourage everyone to do the same.
Unilever: Making Our Brands Better for the Environment
Our aim is to decrease the ecological footprint of our brands, both in our own operations and when they are used at home. To help achieve this goal we have introduced a number of product innovations which lessen the amount of water, packaging, chemicals, energy, transportation, CO2 emissions and/or waste.
Sunlight
Simply by switching to Sunlight 3X concentrate from the regular dilute (2.95L/32 washload), you can help save the environment. With less water in the product, there is less energy needed to make the product, less plastic and corrugate used as packaging and less fuel energy used to transport the product. So your clothes are still clean and fresh, with less waste for the environment.
Hellmann's
Hellmann’s knows that environmental sustainability is important to Canadians and that Global Warming is one of the biggest environmental issues we face today. In 2008 Hellmann’s chose to downsize its packaging and change its glass jars to PET plastic in order to save energy and fuel, two of the major drivers of global warming. This change in packaging across North America means that every year there’s less weight to ship, saving enough fuel to take over 400 trucks off the road and that more than 1 Million kg of carbon emissions are avoided, equivalent to those taken out by 40,000 trees.
Suave
Suave redesigned its packaging into a slimmer, rigid plastic bottle in order to reduce material cost and waste, and at the same time, increase production efficiencies. The newly redesigned pack reduced plastic resins by 16% which allowed annual savings of almost 150 tonnes of resins across North America, equivalent to 15 million fewer bottles* being thrown away each year.
Dove
Dove Body Wash has redesigned its packaging to use 15% less plastic resin in the manufacture of the bottles, which results in a savings of 280 tonnes of plastic in North America alone. That’s equivalent to around 7 million bottles* disposed of a year, or as many as 50 million plastic shopping bags.
Lipton
Unilever, the world’s largest tea company, is committing to purchase all of its tea from sustainable, ethical sources by 2015. By doing this, Lipton will be improving the crops, incomes and livelihood of 1 million people in Africa and helping to protect the environment from a further drain on its resources. This follows a long history of Unilever developing sustainable agriculture and a strong record in driving good practice in tea cultivation, manufacture and supply.